For each product release, various PR activities are implemented to maximize consumers' anticipation for the upcoming release. PR campaigns start months before the release's date of each product to trigger expectation. The titles we distribute are repeatedly subject to preferential treatment and show up in specialized magazines front covers.
CapitalGames Newsletters are an efective tool to comunicate with Consumers, Retailers and Press. The comunication is customized accordingly with it's recipients and are sent regularly to our entire database.
Aiming to a broad public promotion, specific events are organized in order to stimulate consumer awareness for products, increasing their visibility.